SSA Events

PR For Non-PR People

Tue, 30 October 2012 - Wed, 31 October 2012

Shipping is a big business and it is important to stand out from the crowd. Successful companies are often those that are more visible than their competitors and ones which pay careful attention to the management of their reputation.

An effective corporate communications strategy will ensure that your company profile attracts the attention of your customers, business partners, investors and peers.

Many companies cannot justify employing full-time PR people and often the PR function is given to the sales team, business development executives or the boss's PA.

Tailored to the requirements of the shipping and maritime sector, this course has been designed to equip non-PR specialists with the essential tools to help them deliver effective and added-value PR services to their company.

The course is delivered in two one-day modules which can be taken together or as stand-alone elements.

The first day will provide students with a thorough grounding in maritime PR and giving them the basic skills to begin raising the profile of their company. It will give them confidence to speak to journalists, issue press statements, create journal articles, op-eds and thought leadership pieces, handle advertisements and arrange media events.

Day two focuses on strategy and planning and will take a more rounded view of how effective corporate communications can assist companies achieve their business aims. Students will be taken through the elements of a corporate communications and PR plan to understand what a business should say, how it should be said and who should be listening.

The course will cover the creation of key messages, identification of target audiences and how to optimise channels of communication. This module will also discuss the importance of social media, branding and corporate identity and provide advice on how and when to refresh your brand.

Each day complements the other and, for maximum benefit, both modules should be taken together.

But for those simply wanting to get a handle on the nuts & bolts of maritime PR, or to understand the strategic elements, modules can be taken individually.

See for further details.

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